Hoover III

(Los Angeles, USA // RVRB records / LEVITATION records) 

On July 29 Los Angeles psych-rock band Hooveriii (pronounced « Hoover Three ») will release their new album A Round of Applause via The Reverberation Appreciation Society.  Today they share the last taste of the LP before its release via new single “Twisted & Vile,” one of the heavier songs on A Round of Applause.   The band’s Bert Hoover notes “It’s a song about trying to figure out your place in life,” further adding “I wrote it with a Hammond Auto-vari drum machine many years ago that sat on a reel of tape untouched. We like to reference the archives when putting together a new record because you never know where inspiration strikes. We dusted this one off and thought we could really make this work. Everyone’s instrumentation fell right into the pocket, especially Gabe’s leads. Very proud of the crew. The song, to me, is about finding your place in the scheme of things – but really we’re just trying to have a good time.”  

 

Hooveriii have previously shared “The Pearl” which Flood called “a sunny, playful pop song that showcases the six-piece eschewing singer-songwriter self-seriousness in favor of infectious bliss” and LA Buzzbands labeled it “a sonic curveball.”  The band has also released the album’s opener “See.” 

Hooverii will kick off their first tour in support of A Round of Applause on July 23 in Oceanside, CA.  The tour makes stops in Los Angeles, Seattle, Chicago and Nashville, among other markets, and concludes in Phoenix, AZ on August 27.  In September the band heads to Europe for a tour supporting Mudhoney.   All dates are listed below and tickets are on-sale now.   

Though created in large part by founder Bert Hoover, Hooveriii has grown to include 

Gabe Flores (lead guitar and vocals), Kaz Mirblouk (bass and synths), James Novick (synths), and Owen Barrett (drums).  

Prior to delving into A Round of Applause — Hoveriii’s second album through The Reverberation Appreciation Society —the band had stuck to a routine of issuing about two releases a year (including singles, live albums, etc.).  After the rise of a certain five-letter word that starts with a C, they realized that time really shouldn’t be taken for granted. Finding additional inspiration via Nick Cave, who once said that dabbling with new ideas continues to fuel his near-50-year career, the band decidedly took a different approach with their new album and gave themselves the freedom to explore in the studio.    

The end result is A Round of Applause, an expansive and even, at times, experimental record. Whereas 2021’s Water for the Frogs was akin to a jam-band record — most of its seven songs are about five minutes long (including a closing track that lasts nearly 10) — A Round of Applause could be considered their “pop” album. Occasionally paying homage to the Canterbury scene, the band consider it to be a palette cleanser of sorts. “I am not really a playlist guy or a singles guy,” Hoover admits. “I’m really into the album experience. … So yeah, we made a pop record. But also, to me, this record is very progressive as well, and I think that that provides a nice balance.”  He previously referred to Water for the Frogs as the band’s equivalent of Iggy Pop’s The Idiot. Playing with that idea he says A Round of Applause is the kindred spirit of Lust For Life.

Hooveriii derived the album title from the late-‘80s Roky Erickson song “Click Your Fingers Applauding the Play.” “That’s too much of a mouthful,” Hoover qualified. “My title, A Round of Applause, just came one day, and we were like, ‘Yo, that sounds like a Gentle Giant record.’”

Reflecting the mostly lighthearted and uplifting record, A Round of Applause closes cheekily — but not sarcastically — with the sound of people clapping. Hoover adds graciously: “We’ve been lucky so far. I don’t think we really have a, you know, ‘bad song.’ ”

Maybe one will, someday. But Hoover doesn’t dwell on that; after all, his band has more records to make — and time is of the essence.

 

 

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